Garmin Acquires TrainingPeaks: What Coaches and Athletes Need to Know

• By Bruno F -
• July 23, 2026

The endurance training world has just experienced one of its biggest shake-ups in years.

On July 22, 2026, Garmin announced that it had acquired TrainingPeaks and TrainHeroic, two established platforms used by endurance coaches, athletes and strength professionals around the world.

For Garmin, the acquisition adds structured coaching, performance analysis and athlete-management tools to an already extensive fitness ecosystem. For TrainingPeaks users, it naturally raises a few questions: What changes now? Could the platform become more closely tied to Garmin devices? And should coaches consider keeping an independent alternative in view?

What exactly has Garmin acquired?

Garmin has acquired both TrainingPeaks and TrainHeroic from Peaksware Holdings. TrainingPeaks is best known for endurance coaching, structured workouts and performance analysis, while TrainHeroic focuses primarily on strength and conditioning.

According to the official Garmin announcement, approximately 120 employees from the two businesses will join Garmin. The financial terms were not disclosed.

Garmin says the deal will strengthen its fitness ecosystem by offering more customizable coaching experiences for endurance, strength and performance-focused athletes.

Why does Garmin want TrainingPeaks?

Garmin already has a major presence on athletes’ wrists, bike handlebars and training dashboards. Acquiring TrainingPeaks gives the company a stronger position in another valuable part of the experience: the relationship between athletes and professional coaches.

Instead of only recording a workout, Garmin can now become more closely involved in how training is planned, delivered and analyzed. The deal connects Garmin’s device ecosystem with TrainingPeaks’ endurance tools and TrainHeroic’s strength platform.

Strategically, that combination makes sense. Garmin gains access to established coaching communities, while TrainingPeaks and TrainHeroic gain the resources of a major global fitness company.

What changes for TrainingPeaks users?

For now, probably very little. Garmin’s announcement did not detail any immediate changes to TrainingPeaks accounts, subscriptions, pricing or supported devices. Coaches and athletes can continue using the platform while they wait for more information.

It is also important not to assume that support for Polar, Suunto, COROS, Wahoo, Apple or other brands will suddenly disappear. No such change was announced.

The longer-term direction, however, remains unknown. Garmin has not yet explained whether TrainingPeaks will become more deeply integrated with Garmin Connect, whether Garmin users will receive exclusive features, or how ownership could influence third-party integrations in the future.

What should coaches review?

The acquisition is not necessarily bad news. Garmin has significant technical resources and could accelerate the development of TrainingPeaks. Nevertheless, coaches should pay attention to how the platform evolves.

Most coaches manage athletes using a mixture of Garmin, Polar, Suunto, COROS, Wahoo and Apple devices. Their coaching platform needs to work for the whole group, not just one hardware ecosystem.

This is a useful moment to review your setup:

• Can you work easily with athletes using different device brands?
• Is the platform affordable as your coaching business grows?
• Can you move your workouts and athlete information if necessary?
• Does it provide the planning, communication and analysis tools you actually use?
• Are you comfortable with its future direction?

You do not need to switch platforms because of an acquisition. But you should understand the alternatives before you need one.

Looking for an independent TrainingPeaks alternative?

TrainerPlan is an independent coaching platform built for endurance coaches, athletes and clubs. It helps coaches plan workouts, monitor performance and manage athletes without tying the complete coaching experience to one device brand.

TrainerPlan includes structured workouts, individual and group management, reusable training plans, performance analysis, direct athlete communication, custom branding and synchronization with Garmin, Polar, Suunto, COROS, Strava, Wahoo and Apple Watch.

Can I move from TrainingPeaks to TrainerPlan?

Yes. The TrainerPlan team can help coaches transfer their training information and get started, so evaluating an alternative does not mean rebuilding an entire coaching system from scratch.

If you are considering a move, contact our team to discuss your migration.

The bottom line

Garmin’s acquisition of TrainingPeaks and TrainHeroic combines one of the world’s largest fitness-device ecosystems with two important coaching platforms. It could bring new features and better integrations, but it also creates reasonable questions about platform independence and long-term choice.

There is no need to make a rushed decision. There has, however, never been a better time to explore the market and make sure your coaching business has the flexibility it needs.

TrainerPlan is an independent company and is not affiliated with Garmin, TrainingPeaks or TrainHeroic.